A REASON TO RIDE RETURNS FOR ITS SIXTH ANNUAL CHARITY EVENT ON SUNDAY, SEPTEMBER 8, 2013

The sixth annual A Reason To Ride
presented by Fuddruckers will be held on Sunday, September 8 at 8:00 a.m. in
Danvers. An annual bike-a-thon through the North Shore, A Reason to Ride raises
critical funds for cancer care and research at Beth Israel Deaconess Medical
Center. Last year, more than 200 cyclists rode 10-, 25- or 50-mile rides
through the scenic North Shore towns of Danvers, Wenham, Ipswich, Essex,
Gloucester, and Topsfield, raising more than $55,000.

Each year the
ride draws an increasing number of riders, participants, and supporters and has
surpassed its ambitious fundraising goals. “We aim to raise $100,000 from the
event this year and would like to see more than 300 riders come out,” states
Tom DesFosses, cancer survivor and founder of A Reason to Ride. “Cancer is one
of those diseases that touches everyone’s life, whether you were diagnosed
yourself, a family member or close friend. This ride means a lot to me and my
family, and not only helps raise money to support research at the Beth Israel
Deaconess Medical Center, but also helps provide care to people and families
each year who cope with one of the most horrendous illnesses in the world.”

A Reason to Ride
was started by Tom DesFosses, a grateful patient and survivor of brain cancer.
Diagnosed with primary CNS lymphoma, a cancerous brain tumor, DesFosses credits
Dr. Eric Wong at Beth Israel Deaconess Medical Center with saving his life. In
2007, DesFosses, with the support of his family and friends, rode his bike over
750 miles across New England to raise funds for Dr. Eric Wong’s Brain Tumor
Fund. The following year, he felt he could make his ride into something bigger
and started A Reason to Ride, now it its sixth year. The charity now helps
support other cancer areas within Beth Israel Deaconess Medical Center. Since
2007, A Reason to Ride has raised more than $250,000, with 100 percent of the
funds gong directly to cancer care and research.

A Reason to Ride is an annual bike-a-thon with the option of 10- 25-
or 50-mile bike rides through the north shore. There is something for everyone,
from leisure cyclists to serious riders, and everything in between.
Registration is $25 per child, $50 per adult, and $150 per family to benefit
cancer care and research at Beth Israel Deaconess Medical Center. The
family-friendly event also features a trike-a-thon for kids, a Fuddruckers
cookout, raffles, music, and much more. Join us on Sunday,
September 8 for the sixth annual ride.

Once again, this
year’s presenting sponsor is Fuddruckers. Support for the ride also comes from
The Print House, Jungle Prints, Liberty Tree Mall, Herb Chambers Auto
Dealerships, Starbucks, and Dunkin Donuts. To become a sponsor or make
contributions call or email Tom DesFosses at tomdesfosses@gmail.com.

A Reason to Ride presented by Fuddruckers
has raised more than $250,000 to support Beth Israel Deaconess Medical Center
doctors and researchers develop better treatments as they work toward finding a
cure for cancer. Please visit fb.com/AReasonToRide for more information and to
register for this year’s ride.

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ABOUT BETH ISRAEL DEACONESS MEDICAL CENTER

Beth Israel Deaconess Medical Center is a patient care,
teaching and research affiliate of Harvard Medical School, and currently ranks
third in National Institutes of Health funding among independent hospitals
nationwide. BIDMC is clinically affiliated with the Joslin Diabetes Center and
is a research partner of Dana-Farber/Harvard Cancer Center. BIDMC is the
official hospital of the Boston Red Sox. For more information, visit www.bidmc.org.

ABOUT FUDDRUCKERS

At Fuddruckers, we patty our beef fresh daily in our butcher
shop, bake all of our own breads daily in our bakery, and provide you with The
World’s Greatest Toppings Bar to dress your meal. We are proud of what we do
and look forward to serving you in our restaurants. The Fuddruckers in North
Andover and Saugus were purchased 12 years ago by Jim Boland, and have taken on
the personality of their owner. Within those 12 years, these restaurants have
flourished and become a reflection of his hard work, and passion for giving
back to the local community. All of us at Fuddruckers North Andover, Saugus,
Reading and now Methuen thank you for your support and hope that you and your
family love Fuddruckers as much as we do.