Ipswich, MA, October 30, 2013 – One area dentist is redefining the phrase “put your money where your mouth is.” This Halloween, trick-or-treaters can bring their excess candy to Sorrento Dental in Ipswich and receive $1 per pound and a raffle ticket for a chance to win a mystery prize. Dr. James Sorrento is leading this anti-decay movement by giving away dollars, toothbrushes and healthy smiles in exchange for cavity-provoking candy.
“Ditch the candy, that’s what we’re saying. Visiting your dentist twice a year and brushing daily are great preventative measures, but doing away with excess sweets altogether would really give your teeth a healthy boost,” says Dr. Sorrento. “Kids can still have all of the fun of trick-or-treating, and now their piggy banks will benefit as well. Plus, each person who donates will get a chance to win an exciting top-secret prize.”
Global sugar consumption for kids increases by about 2% annually and currently sits at 50 million tons per year, which means parents need to be sure their kids teeth are being cared for more than ever. Candy, as well as hurting children’s teeth, can lead to hyperactivity and weight gain. In some cases, the wrong types of candy can also lead to broken teeth and damaged braces.
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Candy will be collected at Sorrento Dental the day after Halloween through November 15th during normal business hours. The candy must be unopened. It will then be shipped, along with toothbrushes and floss, to troops overseas.
Dr. James Sorrento has been practicing in Ipswich for over 14 years. His practice emphasizes general family dental care as well as cosmetic procedures, sedation dentistry and Invisalign in a newly remodeled state-of-the-art dental facility. For more information about Sorrento Dental, call 978-356-0602, or visit Sorrento Dental online at www.sorrentodental.com.
