How Powerful is Social Media in Hamilton-Wenham?

Wondering how powerful social media is? Will Burns, chief executive officer of Ideasicle is testing the power locally today.

Burns, of South Hamilton put out a challenge this morning around 11 a.m. on his Facebook page.

The challenge says: "A CHALLENGE. I've got $20 with "" written all over it (local Bistro/Bar). I want to see if social media can reach the bartender at 15 Walnut between now and 5:00 this evening. Here's the challenge, Mr. or Mrs. Bartender: I will be at your bar at exactly 5:00 today. I will bring this exact $20 bill. I'd like the following drink prepared, already on the bar, and ready for me at exactly 5:00: Plymouth martini, up, olive, dry as a bone, shaken like your life depends on it. I'll be wearing the "Nothing is unthinkable" t shirt in my profile pic. Good luck. Oh, and you can keep the change."

According to Burns' Facebook page, Ideasicle is a virtual company harnessing the power of 21 hand-picked creative experts with one simple mission: to come up with unbridled, unbiased, revenue-generating marketing-ideas for our clients.

Will his martini be waiting at the bar at 15 Walnut at 5 p.m.? Will you go and raise a glass with him? Make sure you upload a photo of Burns enjoying his drink.