Business & Tech

Cycling Shop with Local Owners is Top 50 'Multisport' Store in U.S.

A downtown Peabody shop owned by Hamilton and Wenham residents has been named among the top multisport shops in the country for 2012.

A specialty cycling shop run by two men from the two towns has been named among the Top 50 multisport retailers in the United States.

Fit Werx 2 in Peabody has made the Slowtwitch 50 -- that's the top 50 multisport retailers in the country ranked each year by the industry website Slowtwitch.com.

It is owned by Marty Miserandino, who lives in Hamilton, and Dean Phillips, a Wenham resident. Miserandino said they are both honored at the recognition.

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“We really enjoy, and take pride in, working with all of our clients, both road and triathlon cyclists, so it’s nice to be recognized for excellence,” he said.

An announcement from the local shop cites Bicycle Retailer, which notes manufacturers and distributors represented 85 percent of the voting on the top shops.

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Fifteen percent of the score was also based on how many customers chose a business as their preferred shop, ratings by customers and the breadth of the shop's inventory and services.

Fit Werx 2 opened in Peabody on Foster Street six years ago as a second location for the original shop in Waitsfield, Vt.

In addition to the equipment and services for road cycling and triathlon enthusiasts around New England, Miserandino and Phillips can often be found on the road themselves, cycling for a good cause, or sponsoring someone else's charitable ride.


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